Stan James Bookmakers – A review of Betting


STANJAMESLOGOStan James is an independent bookmaker that originally began with a small group of betting shops in Berkshire. It was founded by Steve Fisher in 1973, and remains a family concern, with his son, peter, being the current Managing Director.

Stan James never actually existed; the name is a hybrid of Steve’s name with that of his wife Ann. The firm has only a few betting shops in the UK, but has a major Internet and telephone betting presence in Gibraltar, which handles several millions of pounds on a daily basis. Over the past decade, Stan James has developed a name for inventive markets, attractive prices and especially, “in-running” betting.


Stan James has one of the best, if not the best, online betting sites. The homepage is aesthetically pleasing, with a list of sports in a left-hand menu, the latest upcoming events featured in the middle of the page, with fast links available to immediately upcoming events on the right-hand side. Using drop-down menus, navigation around the website is excellent, while the bet slip function is easy to understand.

The online site also offers a “live score” service, including live commentaries on football, horseracing and greyhounds. There are also sections devoted to football statistics and results, horseracing form and results, along with greyhound form and results. A “bet and watch” facility is offered for all races shown on “At The Races”, subject to a minimum £5 stake per race.


The Stan James sportsbook is absolutely huge, offering online betting opportunities on just about every imaginable sport. There are also numerous “novelty” markets, including the next General Election, along with “frivolous markets such as Eurovision, TV shows like American Idol, I’d Do Anything, etc. Stan James is consistently competitive with prices across a whole range of sports. There is a wide range of markets on offer, with additional markets highlighted next to an event. In-running facilities are probably the best in the business, with a useful in-running diary included on the site.


Stan James has offered an online casino facility since 2005. They have a unique approach, with no downloading of software and games that load quickly and easily. It appears that the Stan James Casino understand their customers well, ensuring ease of use and top-class games. The casino has a £75 registration bonus, subject to terms and conditions. The site provides twenty-two “instant” casino games, these being the most popular online games, such as Blackjack and Roulette. Games are easy to find and load. Slots are important in any online casino. Stan James provides eighteen 3 or 5-reel slots games with progressives available and hence the chance to win big jackpots. There is also a £50 cash match available for first time users to this section of the site.

Poker is a fairly new addition to the Stan James website. In keeping with the rest of the site, the poker room is classy looking, with highly playable games. An easily achieved $100 matched sign up bonus is available, along with monthly bonuses and substantial prizes for tournaments. The site attracts high numbers of players. A separate account is unnecessary, as funds can be transferred from a sportsbook account. Another feature worthy of mention is access to real-time players’ statistics, allowing a player to compare their performance with that of their opponents. Unfortunately, bets are shown in terms of staggered denomination of chips. An amount next to a stack of chips when a bet is made, as with most other sites, would be preferable. The Poker lobby is uncluttered and clean looking.


Customer service representatives are particularly helpful on the ‘phone and reply promptly to e-mails, giving the impression of a firm which is organised and run effectively.

Stan James has a cash match offer of £25 free on signing up to the site. Additionally, Stan James offers guaranteed prices on early and board prices for UK horseracing, up until the first show. If the starting price is greater than the price taken, the punter’s bet is settled at the higher price. This applies to single and multiple bets.

Stan James is a premier online bookmaker, providing their customers with a quick and efficient betting experience. They often give you reason to choose them ahead of others, whether it be their enhanced odds, their early prices or simply their all-round reliability. They are probably in the top three bookmakers for “in-running” betting and are a must for inclusion in any list of selected bookmakers