Sky Bet – Skybet Bookmakers Betting – www.skybet.com

HISTORY


SKYBETLOGOSkybet are part of the BSkyB Group Plc, one of the world’s leading broadcasters and producer of the Sky Sports channels. Formed from established bookmaker Surrey Sports in 2003, Skybet.com is licensed in the United Kingdom and has a registered address in Harrogate, North Yorkshire.

As one of the 20 largest companies in the UK, BSkyB’s backing provides a strong degree of credibility, as well as financial “clout”. Due to the provision of satellite television, Skybet’s service has also become tantamount to “pressing the red button,” accessing interactive TV betting via the remote control. In June 2007, Skybet acquired Totalbet and UKbetting, merging them into the Skybet online betting enterprise.

BETTING OPTIONS


Skybet provides 4 methods of placing bets, namely interactive TV, telephone betting, betting via mobile phone and an online betting site.

Interactive TV
For subscribers to Sky TV, interactive betting is offered, via the “red button” from several TV channels, namely Sky Sports, Sky One, At The Races, Channels 4 and 5 Setanta Sports, Prem Plus and Sky Vegas.

Telephone Betting
A freephone number is provided for telephone betting. Unlike some other bookmakers, bets must total only £5 per call, with no minimum stakes. Telephone betting is available from 9.30 a.m. to midnight on weekdays,
8.30 a.m. to midnight on Saturdays and 10.00 a.m. to midnight on Sundays

Mobile ‘Phone Betting
For certain types of mobile ‘phone, betting by text is available. Full details are displayed on the online betting site.

WEBSITE


Skybet has been online since 1998 and is therefore one of the older and more established players in the business of online betting. The site supports English and Chinese. The online betting site is one of the better designed, with speedy, straightforward navigation and simple placement of bets. The site also includes latest sporting headlines.

There is a “boss, look busy” link, so that you can bet from your workplace. There is an introductory offer of a free “matched” bet of up to £20 for new customers. The site also offers methods to aid access for disabled users:

SKYBETSCREEN

High Contrast View
For those with conditions such as vision impairments, dyslexia or epilepsy, the website’s high contrast view feature may make the site easier to use. The feature is enabled by clicking on the “High Contrast” link at the top of the home page. This produces a simplified page layout with a black background, large, high contrast text and no animated images.

SPORTSBOOK


The Skybet sportsbook offers one of the most extensive ranges of sports of sports / markets of the online betting sites, including athletics, cricket, football, golf, boxing, rugby league and American sports, along with many others. A live audio commentary is provided for UK horseracing. A useful feature of the site is “Last Minute Bets”, which lists immediately upcoming events. “Novelty” bets on TV shows, such as American Idol, I’d Do Anything and Eurovision are also offered.

CASINO / BINGO


The Skybet Casino and Bingo operation offers a wide range of card and table games, slots, roulette, video games and bingo. A useful feature of the site is the ability to preview the games. The preview feature gives full details of all the games, possible payouts and a brief guide on how to play.

POKER


The poker room offers “free play” games for players to practice poker without losing money. Several tables are available. Initially, a free play account is provided with 1000 credits for game play. Obviously, chips are returned to the free play balance. Real money cannot be won. Having become a more proficient player who is comfortable at the poker tables, a punter may wish to start playing for real money. Beginners’ and other low stakes tables are provided in this instance. Sky Poker only offers Texas Hold’em poker, but in their defence, this is the most popular poker game. Three different types of limit are offered, as listed below:

Fixed Limit
In a game of fixed limit poker, the size of your bet is limited subject to certain game rules.

Pot Limit
In pot limit poker, players may bet any amount from the size of the “blind” to the size of the pot. The pot includes the sum of all bets and raises made during the current betting round.

No Limit
In no limit poker, players may bet any amount in excess of the “big blind” up to the maximum amount they hold. If they bet all their chips this is know as “All In”.

CUSTOMER SERVICES


Customer Services can be contacted via telephone, e-mail, and post. Live help is also provided on the online site.

Skybet attempts to offer customers the latest in entertainment, with award winning products and services. The online site provides the latest in fixed odds sports betting with the one of the widest range of betting opportunities provided by UK online sites. The Skybet ethos is to provide a service that genuinely makes watching sport more exciting. A diverse range of “in-running” markets allows customers to bet while an event is in progress. Overall, Skybet compares very favourably with other UK based online bookmakers.