Boyle Sports – A review of online bookmakers


BOYLELOGOEstablished in 1989 by John Boyle, in Dundalk, Co. Louth, Boylesports is a relative newcomer to the bookmaking industry. It has, however, become Ireland’s largest independent bookmakers, with 126 shops throughout the Republic of Ireland employing over six hundred staff. The company has thrived since going online in 2001, especially in the last two years. The managing director is keen to nurture customer loyalty through competitive products and high-quality service.


Since Boylesports is an independent firm, it should be noted that payout limits are substantially lower than some other firms. The Boylesports website has improved considerably and is now more user-friendly with a simple layout and quick, easy navigation. There appears to be a great emphasis on online customer service.


Boylesports provides a decent sportsbook, offering a range of betting opportunities. The top 5 markets for online punters at BoyleSports are:
1. Horse Racing
2. Football (UK Premier League, Champions League, International matches)
3. Rugby
4. Golf
5. Cricket
Prices update very quickly, which is obviously important for “in-running” online betting. Bet2View is available on all races live on ATR. The Boylesports Radio & Commentary centre provides live horse & dog racing commentary. Previews, results & reviews are available via the Boylesports dedicated horse, dog & football channels. Boylesports Soccerstats offers unique statistical previews of upcoming football. Available sporting markets are easy to find, although the collapsible left-hand sports menu may prove confusing to some customers. Pop-up menus for additional markets on sporting events work better than the scrolling used on other sites. The website is English-only, with the markets offered directed towards Irish and UK customers. Margins on racing and football are competitive, but perhaps less so on “fringe” sports. Boylesports often take a very strong position on high-profile football, presumable seeking to increase their share of the market.


New telephone customers can take advantage of an introductory of a free bet of £200. The stake of the first bet will be matched with a free bet of up to £50. After a further five bets, you will receive a further free bet of your average stake, up to £50. The offer will be repeated until you receive four free bets totalling a maximum of £200.

Boylecasino provides a selection of over 50 games, including card and table games, slots, craps and roulette. “How to play” guides are provided, along with tips on basic strategy. Games include:

  • Single Zero Roulette
  • Double Zero Roulette
  • Blackjack
  • Baccarat
  • Craps
  • Casino Stud Poker
  • 3 Card Poker
  • Video Poker

The Boylesports online poker room does not appear to have been particularly well received by online players. The choice of games is limited, consisting of Texas Hold’em, Omaha, and 7 Card Stud. The lack of live help and poor e-mail response time has also resulted in complaints from users of the poker room.

In contrast to the poker room, Boylebingo seems to have been well received by users. The bingo room features a live interactive caller. A number of introductory offers are available, including a free £5 for bingo play. Other bingo promotions include:

10 x Winnings
Special 80-ball line and full house games are run 4 times an hour. Players achieving a full house in 45 balls or less receive ten times their winnings.

Progressive Jackpots
As with other bingo rooms, a progressive jackpot (minimum £100) operates in all 90-ball games. A full house with 45 balls or less wins the progressive jackpot. The interactive caller announces if there is a chance of the progressive jackpot being won.

Boylebingo try to offer increased value to customers in the shape of various promotional offers for tickets purchases. Additionally, the live caller will offer “off the cuff” bonuses, such as double winnings for a full house called on a particular number.

Boylesports have done extremely well to identify the opportunities available for a coherent online operation. The website has vastly improved in recent years, providing the foundation for a solid reliable service. While the range of sports and markets are less than breathtaking, prices are generally competitive. The importance of customer service is rightfully acknowledged, which cannot be said for some other online betting sites.